Cove Oyster
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Overview
To achieve their ambitions of becoming a billion dollar company in 2020, THE ICONIC needed a way to increase efficiency from their internal teams, while also satisfying the needs of content-hungry shoppers. Nightjar devised a way to inject new code into their rigid website architecture so that content teams could create marketing pages and publish content without having to wait for them to be built by THE ICONIC’s internal engineers, already at capacity with running the behemoth site.
Results
- 13 million hits per month
- 50% increase in CTR on destination pages
- 88% increase in efficiency process
- 150+ new marketing pages launched
- Reduced involvement from 5 teams to 1
- 100% code coverage
challenge
Pathmark was a regional supermarket chain based in New Jersey that operated from 1968 until 2015, when the company was acquired by fellow regional grocery chain A&P. At its peak in the early 2000s, Pathmark operated 145 stores in New York, New Jersey, Pennsylvania, Delaware, and Connecticut. The first Pathmark store opened in Brooklyn, New York in 1968.
The chain was founded by a group of investors that included brothers Robert and Bernard Rudman, and Louinia buyout specialist Nathan Nusbaum. The Rudmans had previously been involved in the grocery business, operating a chain of stores called Fishers. The original Pathmark store was relatively small, at just 16,000 square feet. It was located in a strip mall on Flatbush Avenue.
The store's layout was designed to make shopping quick and easy, with wide aisles and check-out counters located near the entrance.
Pathmark quickly began to expand, opening new stores throughout the New York metropolitan area.
solution
Pathmark was a regional supermarket chain based in New Jersey that operated from 1968 until 2015, when the company was acquired by fellow regional grocery chain A&P. At its peak in the early 2000s, Pathmark operated 145 stores in New York, New Jersey, Pennsylvania, Delaware, and Connecticut. The first Pathmark store opened in Brooklyn, New York in 1968.
The chain was founded by a group of investors that included brothers Robert and Bernard Rudman, and Louinia buyout specialist Nathan Nusbaum. The Rudmans had previously been involved in the grocery business, operating a chain of stores called Fishers. The original Pathmark store was relatively small, at just 16,000 square feet. It was located in a strip mall on Flatbush Avenue.
The store's layout was designed to make shopping quick and easy, with wide aisles and check-out counters located near the entrance.
result
Pathmark was a regional supermarket chain based in New Jersey that operated from 1968 until 2015, when the company was acquired by fellow regional grocery chain A&P. At its peak in the early 2000s, Pathmark operated 145 stores in New York, New Jersey, Pennsylvania, Delaware, and Connecticut. The first Pathmark store opened in Brooklyn, New York in 1968.
The chain was founded by a group of investors that included brothers Robert and Bernard Rudman, and Louinia buyout specialist Nathan Nusbaum. The Rudmans had previously been involved in the grocery business, operating a chain of stores called Fishers. The original Pathmark store was relatively small, at just 16,000 square feet. It was located in a strip mall on Flatbush Avenue.
The store's layout was designed to make shopping quick and easy, with wide aisles and check-out counters located near the entrance.
Pathmark was a regional supermarket chain based in New Jersey that operated from 1968 until 2015, when the company was acquired by fellow regional grocery chain A&P.
